The Mutiny Project is coming to a city near you.

Now that it’s fully underway, it’s time to take Mutiny to the streets.  We just started a Meetup Everywhere group so you can meet up with your fellow Mutineers to plot and scheme.

If you are an entrepreneur who wants to prosper by helping people …

If you would like to network with other entrepreneurs who “get it” …

Then form a Mutiny Meetup group in your area.  Who knows who will turn up …

Aren’t you ready to be part of a social group that gets you?

Note:  I won’t be forming one myself.  Why?  Because as Brad Feld said in Mutiny Wave 2, “networks are trumping hierarchies.”  We want Mutiny to take on a life of its own and that means the network – you – will decide where it goes.  The thought-leaders who started Mutiny will continue to provide guidance in the form of new videos, but where will the movement go?  That’s completely up to you, Mutineer.  I may, however, drop in on Mutiny Meetups from time to time … (Especially if you form a group in San Francisco, Miami, or New York … hint, hint.)

It’s gettin’ a little meta in here … This is a blog post about another blog:

The Mutiny Project

http://www.themutinyproject.com

Here’s the skinny:

• If you haven’t noticed yet, the world has changed.
• The “old way” of business dominance (predatory chess games) is out.
• The “new way” (genuine respect for your customers and even your competitors) is in.
• This isn’t just a good idea – it’s a survival requirement for your business.
• “Isn’t this all just a bunch of rah rah feel good nonsense?”  Glad you asked … an assembly of Silicon Valley’s best and brightest has gathered round the campfire to explain these shifts to the uninitiated.  You can download the recordings of these discussions for free at The Mutiny Project blog.

The book was released in the UK as “The Science Delusion” as a counterpoint to “The God Delusion” by Richard Dawkins.  Incidentally, I am trying to organize a discussion between the two men (The God Delusion vs. The Science Delusion).  Dr. Sheldrake has accepted.  If you would like to see this discussion take place, please express your support in the comments below.

“Mark, you are the CEO of Simpleology.  You do too many things.  It harms your brand.  Create a personal identity to go along with your company identity and cultivate this image publicly.”

Sure, it would be “better for business,” perhaps.  It would also be a lie.  I’m not just a “dot com CEO.”  I am many other things.

The moment you buy into the notion of a “personal brand” you find yourself needing to ask your audience permission to change.

But you’re going to change anyway, whether they give you permission or not.

Would you believe that the Society of Professional Journalists has a “Code of Ethics?” Now, I can understand your incredulity.  ”Next you’ll tell us the there is a Society of Professional Meth Lab Technicians.”  Yeah.  Anyway, here’s the idea:  line by line, show the Code of Ethics.  Splice in clear examples of lapses.  Include examples from various news sources so as not to be a shill-piece for a specific organization.  Challenge yourself to find examples even from the news organizations you like.  Then edit the montage for comedic (ironic, dramatic, whatever) effect.

Done right, this video could be quite viral.  Call me Billy Mumphrey, but it could help hasten a new era of journalism.  Imagine a more discerning news audience.  One that could easily spot nonsense or lapses in ethics.  One that questions even the things that confirm its own bias.  Would the den of bullshittery-for-hire that is journalism today have any ads to sell?

Terms:  Steal this idea.  Give me some credit and a back-link to this blog.